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Metro Superbrand Advocates Marine Conservation in Benefit Show

Metro Superbrand advocates

CEBU’S A-LISTERS Margie Lhuillier, renowned luxury designers Philip Rodriguez, Jun Escario, and OJ Hofer, and Miss Earth 2008 Karla Henry-Ammann gathered in “Summer Soul,” a midsummer night filled with great food, cocktails, and music, for Metro’s launch as the country’s first multi-platform lifestyle superbrand available in print, online, and now on television.

In the theme #KeepCLAMandSavetheSeas, the festivities were led by Metro Channel hosts Joey Mead King of “Women of Style” and Tim Yap of “Tim’s Table” as guests arrived in their best all-white outfits at the Crimson Resort, Mactan. The fabulous benefit party kicked off with a luxurious sunset cruise overlooking the beautiful Cebu Skyline.

Also in attendance were ABS-CBN Lifestyle Ecosystem head Paolo Pineda, Metro Channel head Lala Lazaro, Metro channel hosts Raul Manzano of “EIC on the Move,” Anton Barretto of “Metro Home,” Tricia Centenera of “Driven,” and Maggie Wilson and Marc Nelson of “Beached.”

Aside from launching the local programming of Metro Channel, the event also served as a benefit gathering as generous guests adopted a total of 50 clams and managed to raise hundreds of thousands of funds to keep the local seas alive for future generations.

In Dec 2016, 100 tridacna or giant clam juveniles were brought to Crimson’s marine reserve for a safe and protected area to grow and develop. As part of the protected reserve, the giant clams are monitored monthly by the resort’s marine biologist to ensure optimal environment for growth and eventual reproduction. Metro opened these clams for adoption during the Summer Soul party to help sustain the project.

Metro Superbrand photo Metro Superbrand photo 2

Metro Superbrand photo 3

This entry was posted in: Lifestyle


By profession, the author is a Financial Consultant and Certified Estate Planner in the Philippines. An award-winning journalist-blogger, Ely is also passionate about spreading financial literacy among Filipinos and is managing a team of around a hundred financial consultants/advisors. A brand ambassador for known brands in the Philippines, Ely writes about travel and lifestyle when not meeting clients to discuss about solidifying their financial portfolios. Follow him on Twitter & Instagram @elysplanet. Check out as well.

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