Cebu Pacific was adjudged Best Airline in Launches during the annual SimpliFlying Awards, held in London. The Philippines’ leading airline bested flyadeal and Lufthansa, among others for its #CEBFlyMeTo campaign. The campaign, launched in late-2017, utilized crowdsourcing to find out from netizens which destinations in the Philippines they wanted Cebu Pacific to fly next.
The #CEBFlyMeTo campaign also aimed to bring communities together to voice out their thoughts and push for their hometowns to become one of CEB’s destinations. Over two million netizens watched, shared, reacted, and commented with their #CEBFlyMeTo votes, with Batanes emerging as the winner.
Cebu Pacific began flying to Batanes in March 2018.
“The social media team at Cebu Pacific has done an amazing job with its campaign #CEBFlyMeTo. Engaging with customers through crowdsourcing for launching new destinations is a win-win for both sides: the airline and the Philippines,” said Shashank Nigam, CEO of SimpliFlying.
First established in 2010, the SimpliFlying Awards are the longest-running awards dedicated to recognizing the best social media practices in the aviation industry. Airlines around the world are shortlisted and assessed by an external panel of distinguished airline and travel marketing stalwarts. The awards are organized by SimpliFlying, a global leader in aviation marketing and innovation.