All posts filed under: Lifestyle

Lifestyle — the things and tools in between. Phones and gadgets, home appliances, cars, and the everyday objects that don’t quite belong to a person’s story or a place’s story but shape both anyway. Same standard as the rest of the site: real experience, real opinion, no spec-sheet filler.

Collage of Heart Evangelista, Alex Eala, and Pia Wurtzbach-Jauncey at fashion events

Alex Eala’s Front-Row Seat Was Worth $502,000. Filipinos Have Been Fighting Over That Chair for 17 Years.

Brands now put a dollar figure on a front-row seat. How a Manila blogger, two rival fashion-week regulars, and a tennis star each got theirs. Alex Eala sat front row three times in one week at New York Fashion Week. The first was Tory Burch, days after her US Open run ended. Next came Michael Kors at the Museum of Modern Art, where she was seated beside Anna Wintour, the longtime Vogue editor who had praised her interest in fashion a month earlier. The third was Calvin Klein, where she sat in a white button-down and off-white slacks next to actress Sadie Sink and singer Tate McRae. A week later came the number. Karla Otto, the brand-building agency, cited figures from the influencer analytics platform Lefty putting Eala’s presence at the Calvin Klein show at $502,000 in earned media value for the brand. That’s a strange price to put on a 21-year-old in a chair, and a fairly honest one about what the front row has turned into. Insiders still watch the clothes from it, …

Boram Um, 2023 World Barista Champion

Manila’s Coffee Boom Has Three Tiers. The Farmer Isn’t Winning in Any of Them.

A P280 cup of pour-over and a P7 sachet of instant both come from the same Philippine soil. Only one of them is treated like it means something. That contradiction is what I kept circling back to in Quezon City, standing in a room full of people who sell milk tea and frappe for a living, watching a world barista champion launch a Filipino ingredient brand aimed at exactly none of them — and all of them, depending on how you count it. The Collision The champion is Boram Um: Korean family, born in Brazil, took the 2023 World Barista title in Greece. The social media version of his bio stops at “barista.” The more accurate one is economic proof of concept — he took a local agricultural product, vertically integrated the supply chain around it, and forced a global market to pay a premium for the labor of the farm as much as the skill of the extraction. That’s the thesis his championship was built on: not just pulling a great shot, but making …