EIGHTEEN ANVIL TROPHIES to celebrate the 18th anniversary of independent marketing communications agency Strategic Works, Inc. (Stratworks).
Stratworks won the awards during the 52nd Anvil Awards Gabi ng Parangal, held at the Makati Shangri-La Hotel.

One of the country’s most Anvil-awarded agencies in recent years, Stratworks took home 11 Gold Anvils and 7 Silver Anvils for outstanding public relations work with some of the country’s biggest brands, bringing its total haul to 66 Anvil trophies since joining the “Oscars” of the public relations industry in 2007. The agency was also the first-ever recipient of the Anvil Agency of the Year Award from the Public Relations Society of the Philippines (PRSP) last year, a back-to-back feat alongside the Philippine Quill Agency of the Year award from the International Association of Business Communicators (IABC).

The agency bagged five Gold Anvils for its entries on behalf of Coca-Cola Philippines. That included “Sustaining the Promise of MicroEnterprise: Coca-Cola Sari-Sari Store Training and Access to Resources (STAR) Program,” which won two Gold Anvils in the PR Programs and PR Tools categories for giving women entrepreneurs access to training, resources, and peer mentoring to grow their sari-sari store businesses.

Stratworks Executive Committee with some of the Anvil trophies the agency won: (from left) Group Accounts Director Robbie David, PR Director Mark Christian Parladé, Promo and Events Director Liezl Lucero-Rustia, Managing Director Donna Nievera-Conda, and Creative Services Director Oliver Conda.

“Coca-Cola Agos Program: Replenishing Indigenous People’s Dreams” and “Coca-Cola Philippines Agos Program: Letting Water Flow Back to Nature and Communities” also won a pair of Gold Anvil trophies in the PR Programs category. The Agos Program uses low-cost, low-maintenance ram pump technology to bring water to upland communities, benefiting thousands of families.

The “Coca-Cola Water Report: Replenishing Communities, Replenishing Lives – Just Add Water” publication won a Gold Anvil in the PR Tools category for highlighting the Agos Program’s achievements and positive impact on beneficiaries, partners, and other stakeholders.

Stratworks and Jollibee Foods Corporation won four Anvil awards. Two Gold Anvils went to “Kids Experience Real Joy via JolliDance Showdown” in the PR Programs category, for an augmented reality app that lets kids compose their own tunes, personalize their AR experience, and add creativity to their Jollibee Kids Meal experience, and to “Fanning the Flames of #ForeverLove for Jollibee Burger Steak,” a campaign that introduced James Reid and Nadine Lustre as Jollibee Burger Steak ambassadors and leveraged the brand’s online presence. Stratworks and Jollibee also won two Silver Anvil trophies for “Isang Number Para sa Pinas: #87000” and “Bringing the Joy of a Nation to New Frontiers.”

The agency won three Anvils for campaigns with P.J. Lhuillier, Inc. “Cebuana Lhuillier Sports: Nurturing the Filipino Talent and Developing Future Champions,” a grassroots-level sports development program, won Gold, while two other campaigns — “Cebuana Lhuillier National Pilipino Protektado Day: Securing the Welfare of One Million Filipinos” and “Cebuana Lhuillier Insurance Solutions’ Disaster Resilience” — won Silver.

For I.D.8, Inc., Stratworks took home Gold Anvils for “#ToughestJob2016: Empowering Filipino Millennials in Making an Informed Choice,” a digital campaign that educated millennial voters on making informed election choices, and “WindowSeat.ph: Inspiring Filipino Millennials to See the World,” a website offering millennials useful, shareable content to inspire exploration. Stratworks also won Silver for “#ToughestJob2016: What Does the Philippine President Do?”

Stratworks and Play Innovations, Inc. won two Anvils: Gold for “KidZania Manila: Roleplay as a Form of Education,” a communications program showcasing the formative power of play, and Silver for “KidZania Manila: A Play City Where Kids Learn to Build a Better World.”

Lastly, Stratworks and the Technological Institute of the Philippines (T.I.P.) won Silver for “The 1st Philippine Engineering Congress: The Road to Building Global Engineers.”

Technological Institute of the Philippines (T.I.P.) VP for Academic Affairs, Dr. Cynthia Llanes holds the Silver Anvil for the 1St Philippine Engineering Students Congress. Joining here are T.I.P. VP for Quality Management Engr. Conrado Navalta (2nd from left), Stratworks Accounts Manager Angel Dela Pena (4th from left), and Anvil awards officials.

Considered the “Oscars” of the local PR industry, the Anvil Awards is an annual competition held by the PRSP to recognize outstanding public relations programs and tools from the previous year.