SMART HAS BEEN releasing beautiful video ads since its recent rebranding, and we can’t get enough of them. Its touching ‘break down barriers’ ad about a gay son and his father’s acceptance continues to make an online and offline buzz, and now its ‘Own It’ campaign is taking the spotlight as well.
Both ads have racked up more than 2.7 million views in a matter of weeks alone.
Strengthening its hold on Filipino consumers with its ‘Welcome Change’ mantra, Smart officially launched its ‘Own It’ campaign this weekend, a week after unboxing a variety of opportunities its consumers could maximize. The first Upload Station opened on July 23 & 24 at The Atrium, SM Megamall.
The ‘Own It’ campaign serves as “a platform that encourages everyone, especially the youth, to share their passions to the world, giving them a voice larger than themselves,” Smart said in a press statement.
The campaign is in partnership with YouTube for Smart Launchpad, which lets budding content creators upload their own work and broadcast it to the world through Upload Stations or via online submission at smart.com.ph/launchpad.
What’s in it for you? Beyond the free platform to showcase your talent, the telco giant said it will tap industry experts for workshops, and three of the 10 selected workshop participants will fly to Los Angeles for a once-in-a-lifetime chance to collaborate with the biggest YouTube stars.
How about that? Check out this video for more details:
Smart acknowledges the great talents of Filipinos, but says those talents often go unshowcased due to factors like insufficient access to a stable connection for uploading videos, along with a lack of knowledge and expertise.
“Aside from basic know-how in video production, many aspiring online creators don’t know the variety of content they can upload on YouTube,” Smart said.
“Smart continues to inspire change in the way the Filipino youth productively use technology and the Internet by empowering them with the tools to discover their passions, channel their creativity, and broadcast their talents to the world.”
Katrina Luna-Abelarde, Head of Wireless Consumer Operations for Smart, said, “We understand that it may not always be easy for the young Filipino to express themselves on a digital platform – there’s always the challenge of having the right equipment and, of course, not having access to internet connection strong enough for video uploading.
“We want to address these barriers because we have seen many of the world’s digital generation get their start in content creation on the platform, showcasing their talent on video, and sharing their talent with the widest audience available on the web. We want to encourage the Filipino youth to explore this alternative medium not only for self-expression, but also as a way to secure a career for their future,” she added.
The Smart Launchpad was installed at SM Megamall Atrium on July 23 & 24, marking the kickoff of Smart’s ‘Own It’ campaign.
Samsung has also joined the campaign as its official device partner.
The SMART Launchpad Upload Stations will travel to SM malls and schools nationwide. The next stop is SM Mall of Asia on July 30 & 31, followed by SM Baguio (August 7-8), SM Clark (August 13-14), SM Iloilo (August 27-28), SM North EDSA (September 3-4), and SM Davao (September 10-11). Those who can’t make it to the Upload Stations can upload their videos directly at smart.com.ph/Launchpad. Ready to show your talent to the world? You should be.
For now, watch some of the most awesome video ads from Smart, still touching the hearts of millions, below.