IT’S TIME TO add color to your life with Coca-Cola’s first water – flavored with real fruit juice, in the Philippines – Wilkins Delight!
The Company officially introduced the newest addition to the growing Wilkins Brand water portfolio on April 5.
Wilkins Delight is for anyone who wants more than just water. It’s just the right kind of light, made from pure drinking water from your most trusted water brand, Wilkins, and infused with flavors from real fruit.
Coca-Cola Philippines Vice President for Marketing Stephan Czypionka said the product is perfect for young adults who hate boredom and want their lives to be interesting and colorful.
“[They] want to see new places, meet new people and taste new colorful products that are not only healthy and hydrate, but also entertain their taste buds,” he added.
It’s a colorful, fruity twist that hydrates your body naturally while exciting your palate and teasing your vision with fun, light colors: amber for the apple-infused flavor, pink for the sweet hint of pomelo, and orange for that fizzy orange twist. The hydrating burst of flavors in the new Wilkins Delight will have Pinoy millennials breaking free from the monotony by adding color to their everyday routines.
“This is why today we create a new generation of water – a unique fusion of all the natural benefits from your no. 1 trusted water brand Wilkins (Pure) and all the joyful goodness and fun extracted from real fruit– great refreshing taste, amazing colors, and an endless option of interesting flavors from fruits!,” added Czypionka.
Media attendees, Coca-Cola partners, and some of the local scene’s favorite millennials who graced the event enjoyed an afternoon of breaking free from their usual everyday routines with plenty of fun, colorful activities.
That’s not all, as more surprises came with the reveal of the official TVC for Wilkins Delight, along with the brand’s new set of ambassadors – Kapamilya’s talented star Matteo Guidicelli and the Philippines’ very own Miss International 2016 Kylie Verzosa!
“As someone who’s from the beauty pageant industry, I need to take good care of my health and my complexion by drinking safe and pure drinking water. With Wilkins Delight, drinking water gets even more fun as it helps rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight is that it comes in three exciting fruit flavors. All three variants of Wilkins Delight are delicious, although my personal favorite is the apple flavored one. There’s definitely one for everyone!”, Kylie says.
Matteo also shared how important water is in his everyday routine, especially with his busy schedule as an artist and sports enthusiast —
“As an actor, singer and triathlete, water is always a must for me to help me stay focused, refreshed and energized. Wilkins has always been my no. 1 go to water for hydration. Now, drinking water doesn’t have to be boring because of Wilkins Delight! With the benefits of safe and pure drinking water of Wilkins (Pure) combined with the infused flavor from real fruits, my daily water routine just got more colorful with Wilkins Delight!”, Matteo added.
Wilkins Delight comes in three exciting flavors: Pink Pomelo, Apple and Orange. Each rehydrates the body thanks to the water, and tickles the tongue thanks to the real fruit juice. Wilkins Delight is now available in a 425ml pack at the suggested retail price (SRP) of P15 in your leading supermarkets, groceries, and convenience stores, and in a 250ml pack for an SRP of P10 in your favorite sari-sari stores nationwide.
Add flavor to your water. Add color to your life. Enjoy new Wilkins Delight.