WORKING QUIETLY in the background, White Flower oil has been a household partner of every Filipino, providing soothing relief from headaches, dizziness, colds, and stress since the 1950s. This year, the company — founded in 1927 in Malaysia — celebrates its 90th year, and it’s decided to make some noise, not for its own sake, but for the unsung heroes it’s honoring.
On its 90th anniversary, White Flower celebrates its success and legacy by giving back to the community.
It’s been the No. 1 embrocation for generations, and the company couldn’t be prouder that Filipinos have stuck with White Flower for nine decades running.
White Flower celebrates 90th anniversary this 2017 by honoring the very core of its existence — the people, especially the unsung heroes.
Jimmy Lao, President and CEO of Jelma Philippines, Inc., the exclusive importer & distributor of White Flower Embrocation in the Philippines said, “It has been our greatest honor to have worked quietly in the background, offering comfort and relief to people in their everyday lives.”
Over the years, White Flower has become the Filipino’s most trusted liniment oil, thanks to its distinct scent and potent formula, unchanged since 1927. Just 2 to 3 drops brings soothing relief and a hint of aromatherapy, from a unique blend of essential oils — menthol crystals, methyl salicylate, eucalyptus oil, camphor, and lavender oil — that sets it apart from other liniments on the market today.
For 90 years, White Flower has been the people’s constant partner
“While the formula remains unchanged, the company (Jelma Phils. Inc.) has indeed grown strong and evolved thru the years in terms of distribution and reach on a nationwide basis. From drugstore channel, modern trade and general trade accounts and up to convenient stores as well. We are continuously expanding our business distribution network every year”, quoted by Jimmy Lao.
Earning the trust and confidence that is synonymous to White Flower Embrocation, Jimmy Lao proudly states that – “It’s not only the older generation who is using White Flower, but also the young ones. From their grandparents to their parents, the love and trust for White Flower has been passed on. Today, what is so exciting is that we can see how White Flower Embrocation has evolved. Not only being used by individuals of all ages, but also by people from different walks of life.”
Instead of the typical festivities, White Flower has decided to focus its effort in celebrating the reason that has made the company successful these past decades – the people.
In the same way it has quietly offered relief to all, White Flower is now giving thanks to the country’s quiet workers and unsung heroes. Its newest campaign, titled “Unsung Heroes,” honors those who have made an impact in society by doing the ordinary in extraordinary ways.
“We want to honor those who have offered their lives in the service of others. That commitment and drive with no want for reward or praise – are the values that White Flower holds dearly,” explained by Jimmy Lao.
As it celebrates it’s 90th anniversary, White Flower Embrocation gives back to the people in ways that are not only big but also meaningful.
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